Hello hello.

Well today's post is fun.

There’s a new movement to talk about: upscale clothing designers making pieces with second-hand fabrics and materials.

Yup, many celebs and high end brand shoppers are now choosing to buy second-hand pieces from fashion houses over new pieces.

Are you following this recent trend? This has literally never happened before!

Actually right now some of the most in demand pieces in fashion houses are the ones made out of leftover materials. These pieces are bought up first BECAUSE they makes buyers feel good to do good, and to put their money towards solving problems like reducing the landfilling of goods.

So naturally, we’re obsessed with this trend.

Let's break it down:

Luxury clothing brands are creating limited production and one-of-a-kind collections using upcycled materials and fabrics. And the fabrics and materials used to make the designs are sourced from:

  • returns
  • deadstock materials
  • worn garments traded in by customers
  • and low-impact materials like:
    ECONYL® regenerated nylon, KOBA® Fur Free Fur, and Coreva™ biodegradable stretched denim.

But you may be wondering, wait, what? How did thrifting become a thing in luxury fashion houses??

This fashion trend is a product of two current events:

  1. fashion designers, by necessity, are becoming more resourceful because they've been dealing with supply chain disruptions since the start of Covid
  2. environmental pressure is making consumers reconsider how they shop, which is putting pressure on brands to provide alternatives to how things have been made in the past

So in no particular order, here are 3 fashion houses to put your money towards pieces saved from the landfills and given a second luxurious life.

*Discover more brands like these in our Clothing section.


Where: East London 🇬🇧

What they do: If you land on their website's homepage, you'll see the header: The #ArtofUpcycling. That's right, they focus on elevating the act of upcycling jeans to an art form.

Sustainability: 100% upcycled materials, carbon neutral, and a take-back program to prolong the life of the materials they work with for as long as possible.

In their own words:

"It takes 10,000 litres of water to make a new pair of jeans – this is the same amount of water that one person drinks in 13 years. At E.L.V. DENIM we only use 7 litres to wash the post-consumer denim waste."

“All products are upcycled from unwanted post-consumer waste denim, helping to protect the environment for future generations and ensuring a zero-waste policy.”

Elvdenim.com - Clothing brand - D2C eCommerce brand
View Elvdenim.com profile, a D2C brand. Find social media, like Instagram (@elvdenim), production location, contact info and more.

Havre Studio

Where: Copenhagen-based 🇩🇰

What they do: They source vintage clothing from Mexico primarily and transform them into luxury designs.

Sustainability: Slow fashion, 100% recycled, 100% repurposed and 100% preloved.

In their own words:

"We are a label that focuses on assets such as quality, sustainability, uniqueness and ethical production. Our garments are primarily sourced in Mexico City and reworked by our partnering independent seamstresses, suppliers and dry cleaners, each determining their own pay and their own working hours."

“Everything is recycled, repurposed and/or vintage, and a lot of time, effort and care goes into repurposing our garments.”

Havrestudio.com - Furniture brand - D2C eCommerce brand
View Havrestudio.com profile, a D2C brand. Find social media, like Instagram (@havrestudio), production location, contact info and more.

Gabriela Hearst

Where: NYC 🇺🇸

What they do: Sustainable luxury for men and women, using creative ways to become more sustainable.

Sustainability: 2022 goal of eliminating the use of virgin materials. Gabriela Hearst is now interested in fusion energy and believes that sustainability is an energy problem, and this inspired her to speak at COP27.

In their own words:

Gabriela Hearst is known for using different methods to keep their fashion shows sustainable. On the Spring/Summer 2023 show:


The carbon emissions from this show will be removed through Climeworks. Climeworks uses a technology called ‘direct air capture’ to capture carbon dioxide directly from the air. When removed air is combined with underground storage, it allows the permanent removal of excess and legacy CO2 emissions, which can no longer contribute to climate change."

Gabrielahearst.com - Clothing brand - D2C eCommerce brand
View Gabrielahearst.com profile, a D2C brand. Find social media, like Instagram (@gabrielahearst), production location, contact info and more.

☕ Subscribe to stay up to date on sustainable trends and brand discoveries

Share this post