Today on the blog we check out how Mökki, founded by Tamara Brisk, is making the circular economy the new normal.

The circular economy is defined as: creating supply chains to extract as much possible long-term value from materials and products through reusing, repairing, refurbishing, remanufacturing, repurposing, or recycling.

Keep reading this case study for takeaways, tips, and tricks for makers. We cover Mökki's basic key metrics, milestones, and their competitive sustainable business model.

*You can find more B-Corp clothing businesses from our Discovery section here.


Mökki Website:

Who we are - Sell, Donate, Recycle with Mokki
WELCOME TO MOKKILAND! Our dream is sexy:Death to trashing items! Here, we want to make circular economy a reality, by making selling, donating and recycling your items as simple as… Mokki 😉 Because we all have better things to do than spend hours trying to sell our wardrobe on the internet, finding…

Founded in: 2019

Raised: 1.8 million euros in April, 2022

Opened their first location: June, 2022

Certification: B-Corp

Social: 60%, diverse team of 10 different nationalities

Location: 🇫🇷

Sustainable Business Model

Mökki offers a clothes and accessories drop-off point where users can visit and drop off their preloved retail items. Once dropped off, all clothes and accessories are resold, recycled, or donated to the 400 organizations they work with.

Like us, you may initially be wondering if it’s a free service, what is Mökki’s business model? The answer:

Mökki partners with real estate investors who pay Mökki to reduce their environmental impact and to have a greater social impact.

Social Impact

Since opening their donation center in June, 2022:

  • 5000 people have used their services to drop off their clothes and accessories
  • 21,000 objects have been saved from being thrown in the garbage

Environmental Sustainability

Mökki created an app to trace the destination of all of objects that pass through and to calculate the environmental impact of each donation. More specifically, the app calculates C02 reduction, from the impact of keeping an item in circulation for longer.

Overall impact to date:

  • 18% of donations were resold
  • 61% donated
  • 21% recycled

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