At last!

More and more brands are letting us in on the blueprint behind their ethical, and sustainable brand claims. Finally, we can identify brands that truly share our values. We get full access to untampered information and reports.

We also get better communication on choices that go far beyond what we see as the final product.

It’s the age of Radical Transparency and it’s working for us.

So ya, this is great news for anyone who gets heavily invested in their brand relationships. It’s not just how the end product makes us feel anymore, it’s also where the product comes from that we care about.

No one, and I mean no one, wants to find out that a brand that you’ve been heavily recommending for years did you dirty and made promises they can’t keep. Ouch.

So we’re so in to this. Bring on the age of radical positioning so we can shop with purpose. It’s this additional information we’re getting that makes us feel great.

And bring on that feel good dopamine hit from a job well done by us - the consumers - who took the time to find the brands that have a huge impact on making the world a better place.

This list is for all the sustainable brand lovers who get inspired by brands with an impact, stories about founders who are sustainable problem solvers, and who are striving for radical transparency. After an age of less than accurate information, we’re feeling so inspired.

Let’s take a closer look at 3 examples of brands that lean into radical transparency. We’ll go through some of their growth metrics on social, and what they’re doing that’s so inspiring.


MATE

400K+ followers across social media, and certified "1% For The Planet"

What they’re doing that’s so inspiring:

  • Community Impact: Whenever you purchase, MATE, 1% of your purchase is donated to a charity of your choice.
  • Recycle Program: return your old MATE items out of the landfill and recycle them into brand new products.
  • Organic Materials: free from 31 chemicals, and 49 dye substances

Matethelabel.com - Clothing brand - D2C eCommerce brand
View Matethelabel.com profile, a D2C brand. Find social media, like Instagram (@mate_the_label), production location, contact info and more.


Waterhaul

30.6K followers across social media, and ran a successful Kickstarter campaign

What they’re doing that’s so inspiring:

  • Marine Conservation:

”We partnered with several mechanical recycling facilities to process various forms of end-of-life fishing gear, and produced our first pair of sunglasses in 2018.”

Waterhaul.co - Clothing brand - D2C eCommerce brand
View Waterhaul.co profile, a D2C brand. Find social media, like Instagram (@waterhaul_co), production location, contact info and more.

Nomadic

58.3K followers across social media, and certified "1% For The Planet"

What they’re doing that’s so inspiring:

  • Mission of owning less, doing more: Using 1 multipurpose sustainable towel manufactured using recycled materials
  • Community Impact: A portion of sales goes directly back to environmental causes
  • Climate Neutral Certification: Achieved by offsetting our full 2021 greenhouse gas emissions.
Nomadix.co - Sports & Outdoors brand - D2C eCommerce brand
View Nomadix.co profile, a D2C brand. Find social media, like Instagram (@nomadixco), production location, contact info and more.
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